Privacy Policy

Privacy Policy

Last updated: August 20, 2025

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Introduction

This Privacy Policy describes how https://www.athenaie.com (the “Site”, “we”, or “us”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.


Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us:

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”.

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify and analytics/ads partners (e.g., Google, Meta/Facebook, TikTok) for measurement and improvement.
  • Personal Information collected: version of web browser, IP address, time zone, cookie identifiers, pages or products viewed, search terms, and interactions with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and—when in line with your preferences—provide information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with Shopify and service providers such as payment gateways (e.g., Shopify Payments/Shop Pay, PayPal), shipping and fulfillment apps/3PLs, and customer communication tools.
  • Personal Information collected: name, billing address, shipping address, payment information (tokenized by processors), email address, and phone number.

Customer support information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you when you contact us.
  • Disclosure for a business purpose: may be shared with our helpdesk, returns (AfterShip Returns), and loyalty program providers (Rivo) as needed to resolve your request.
  • Personal Information collected: contact details, order details, and any information you include in your message.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example, we use Shopify to power our online store (see Shopify’s privacy notice: https://www.shopify.com/legal/privacy). We may also share information to comply with laws and regulations, to respond to lawful requests, or to protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

  • We use Google Analytics to help us understand how our customers use the Site. Learn more: Google Privacy. Opt out: Google Analytics Opt‑out.
  • We may share information about your use of the Site, your purchases, and your interaction with our ads on other websites with advertising partners. This may occur directly or via cookies and similar technologies (subject to your consent where required).

Opt out of targeted advertising:

Using Personal Information

We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfillment of your order, providing returns/exchanges, operating our loyalty program, and keeping you up to date on new products, services, and offers (with your consent where required).

Lawful basis (GDPR)

If you are in the EEA/UK, we process your personal information under the following lawful bases as applicable:

  • Your consent
  • Performance of a contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • Public interest tasks where applicable
  • Our legitimate interests, which do not override your fundamental rights and freedoms

Retention

When you place an order through the Site, we retain your Personal Information for our records as long as necessary for the purposes outlined above, unless and until you ask us to erase this information and we are permitted to do so. For more information on your right of erasure, see “Your Rights” below.

Automatic decision‑making

If you are a resident of the EEA/UK, you have the right to object to processing based solely on automated decision‑making (including profiling) when that decision‑making has a legal or otherwise significant effect on you. We do not engage in fully automated decision‑making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision‑making to prevent fraud that does not have a legal or otherwise significant effect on you, including:

  • Temporary blacklist of IP addresses associated with repeated failed transactions (persists for a short period).
  • Temporary blacklist of credit cards associated with blacklisted IP addresses (persists for a short period).

Selling Personal Information (CCPA)

We do not “sell” personal information for monetary consideration. We may “share” personal information for cross‑context behavioral advertising as defined by California law. You may opt out of such sharing using the opt‑out links above or by contacting us at support@athenaie.com.

Your rights

GDPR (EEA/UK)

If you are a resident of the EEA/UK, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the details in the “Contact” section above.

Your Personal Information may be initially processed in the EU and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on Shopify’s data transfers, see Shopify’s GDPR resources.

CCPA (California)

If you are a resident of California, you have the right to know, access, correct, delete, and opt out of the “sale”/“sharing” of Personal Information, and to limit the use and disclosure of sensitive personal information, subject to exceptions. To exercise these rights or to designate an authorized agent, please contact us using the details above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media/content cookies. Cookies make your browsing experience better and help us understand how people use the Site.

We use the following cookies to optimize your experience on our Site and to provide our services. The list below includes common Shopify cookies; for the most current list, please refer to Shopify’s cookie policy.

Cookies necessary for the functioning of the store
Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Navigation through storefront. 24h
_shopify_country Checkout localization. session
_tracking_consent Tracking preferences. 1y
cart Shopping cart. 2w
cart_sig Checkout. 2w
checkout Checkout. 4w
secure_customer_sig Customer login. 20y
storefront_digest Customer login. 2y
Reporting and analytics
Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_s Shopify analytics. 30min
_shopify_sa_p Marketing & referrals. 30min
_shopify_sa_t Marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_ga Shopify & Google Analytics. session

The length of time a cookie remains on your device depends on whether it is a “persistent” or “session” cookie. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control cookies via your browser settings. Removing or blocking cookies may negatively impact your experience and parts of the Site may no longer be fully accessible.

Blocking cookies may not completely prevent how we share information with third parties such as advertising partners. To exercise rights or opt out of certain uses of your information by these parties, follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us by email or by mail using the details provided under “Contact”. If you are not satisfied with our response, you may lodge a complaint with your local data protection authority. For example, UK residents may contact the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/.